Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
About the role
- Assistant Marketing Manager driving personalized multi-channel marketing campaigns at Springer Nature. Collaborating with teams to visualize data and optimize marketing processes in a hybrid work model.
Responsibilities
- Create structure and standards: introduce and oversee standardized naming conventions for campaign tracking and other standards to optimize campaign analysis.
- Project management communication: improve, organize, and automate cross-team processes in Monday.com.
- Provide overviews and transparency: visualize complex user journeys and prepare decision templates for internal alignment.
- Understand and summarize data and marketing messaging: review, collate, and prepare results and messaging from past campaigns using dashboards and documentation.
- Work closely with marketing managers and other teams to advance personalization and automation and to identify optimization opportunities.
Requirements
- Experience creating decision templates and overviews of processes and user journeys
- Experience with automation and cross-team use of project management tools, e.g., Monday.com
- Ability to visualize processes and data (e.g., screenshots, flowcharts, dashboards, AI)
- Strong Excel skills (pivot tables, analyses)
- Interest in marketing, especially digital marketing processes and personalization
- Interest in dashboards and automation tools
- Language skills: German at native speaker level and good English communication skills
Benefits
- Modern work environment: flexible working hours, hybrid work, shared desk model (Heidelberg)
- Development: team onboarding, internal development programs, access to learning platforms such as LinkedIn Learning, and opportunities to further train in digital marketing
- Team culture: work with a committed, experienced team that values exchange, development, and mutual support
- Innovative projects: work on personalized marketing processes and automation solutions. Early trials with AI
Job title
Job type
Experience level
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Not specified
Degree requirement
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