Hybrid Content Strategist – Global Design System

at Manulife

• Job title: Content Strategist – Global Design System
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$90,000 - CA$140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Content Strategist for Global Design System at Manulife shaping digital content and documentation processes. Collaborating globally to ensure inclusive and clear content across various platforms.

Responsibilities

• Governance of Content Strategy
• Develop and maintain documentation, UI strings, and other content assets within the design system and ensure content can be reused and repurposed efficiently
• Align stakeholders on IA approach in a globally shared and complex website navigation structure
• Build trustworthy relationships with consumers by making “people’s decisions easier and lives better” a core facet of our company mission
• Establish a cohesive conversation with consumers of our system within each segment and across our many digital experiences for our end users
• Establish metrics and analyze performance
• Test your content on real customers, iterate until it’s clear as a bell and study analytics to drive your messaging decisions and support/dispel your assumptions
• Drive usability by ensuring that all content is reusable, useful, clear, and easy to understand, regardless of the user's location or language
• Scale communication with content that allows for scalability, making it easier to adapt the design system for new digital properties and global markets
• Leverage working knowledge of Figma libraries, Storybook, and associated documentation materials to unite product teams in their entirety around a central source of truth
• Develop communication strategies for getting people to use and build trust with the Global Design System
• Contribute to the writing and editing for our design system documentation site and support our team by helping them to use language and communication to describe the things that are involved in creating the parts of a design system
• Promote inclusivity
• Approach content that people see themselves represented in the product
• Considerations for approaching inclusive UX writing to build products to function with assistive technology
• Document an approach for UX content, including: Visible text, including labels for UI elements, text on buttons, links, and forms, alt text for buttons with icons, images, workflows, tutorial formats and anything else that a person can read inside a product

Requirements

• Bachelor’s Degree in communications, Human-Computer Interaction (HCI), or an equivalent design related field
• 5 years of experience designing information architectures (IA), user experiences (UX), and content strategies
• More than 3 years of experience managing digital content strategy for consumer facing web, mobile, or social applications
• 1 year of experience with web analytics tools such as Adobe Analytics, WebTrends, Google Analytics, and Documentation tooling sites like Zeroheight or Storybook

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
• adoption/surrogacy and wellness benefits
• employee/family assistance plans
• retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• generous paid time off program including holidays, vacation, personal, and sick days