Integrated Content Lead managing ONEOK's integrated, omni - channel content program. Overseeing content strategy, collaboration with teams, and execution across multiple channels from Tulsa, Houston, or Dallas.
About the role
- Digital Content Manager managing content for websites and apps of ECE Group's shopping centers. Leading content strategy, development, and optimization to enhance user experience and engagement.
Responsibilities
- Management and continuous expansion of B2C (B2B) content across approximately 90 German center websites and consumer apps
- Creation, management and further development of content in close collaboration with business units, centers and external partners
- Development and implementation of a long-term content strategy (website & app) aligned with user needs, the customer journey and KPIs
- Management of ongoing content updates and optimization of content workflows
- Definition, implementation and enforcement of guidelines and quality standards for all digital touchpoints
- SEO optimization focusing on the visibility and indexing of content in LLM-based search and AI systems to maximize organic reach
- Ensuring WCAG compliance across all web properties
- Continuous end-to-end monitoring, reporting and KPI analysis
- Management and coordination of external lead and content agencies
Requirements
- At least 5 years of relevant professional experience in digital content management and in the content-related and structural development of websites
- Strong conceptual and creative skills combined with a hands-on mentality and technical understanding of web and app architectures
- Experience with cross-channel marketing
- High process and quality orientation and a drive for continuous optimization of workflows within complex organizational structures
- KPI-driven working style with strong analytical skills and knowledge of common analytics tools
- Confident stakeholder management and strong communication skills
- Excellent German and English skills, both written and spoken.
Benefits
- 32 days of vacation per year
- Appreciative corporate culture with room for personal responsibility
- Flexible working time models (full-time / part-time) and the possibility for hybrid work
- Varied training and development opportunities through the in-house ECE Academy
- Attractive discounts from well-known providers via the corporate benefits platform
- Shopping with the Pluxee Benefits Pass
- Company pension scheme, childcare allowance
- A free fitness gym at the company headquarters
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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