Responsable de service technique à CYPATH, encadrant des équipes dans un environnement médical. Garant de la qualité et sécurité des prélèvements analytiques à Grenoble.
About the role
- Manager Search & Website overseeing marketing architecture and team in a fintech company specializing in trading opportunities. Focused on website traffic and scalable marketing campaigns.
Responsibilities
- Coach and mentor SEA specialists, focusing on deepening expertise in search strategy, campaign execution, and conversion optimization
- Experience in SEO
- Create structures (rituals, playbooks, internal trainings) for exchanging learnings, best practices, and case studies across the chapter and with other squads
- Continuously monitor developments in search technology, generative AI, and ad platforms, translating these into actionable insights and upskilling opportunities for the chapter
- Work closely with the Product Manager of the Demand Capture squad and the Product Manager of Demand Creation to ensure alignment of search activities across the customer journey
- Design and evolve a robust marketing technology stack, integrating marketing automation, CRM, CMS, analytics, and data management tools
- Create and enforce standards, processes, and best practices for smooth data flow, system interoperability, and campaign efficiency
- Remove technical and operational barriers to enable marketing teams
- Evaluate and adopt emerging marketing technologies to future-proof infrastructure
- Drive automation to increase agility and reduce manual workload
- Monitor system performance, data quality, and compliance with privacy and security regulations
- Participate actively in agile ceremonies, roadmap planning, and strategic discussions shaping long-term marketing capabilities
Requirements
- 5+ years of experience designing and implementing marketing architectures or technology solutions
- Experienced in leading teams and safeguarding brand identity
- Hands-on experience with Search Engine Advertising
- Knowledge in display, video and Google ads demand gen
- Strong knowledge of marketing technology stacks, including automation, CRM, CMS, analytics, and integrations
- Skilled at collaborating across technical and marketing stakeholders
- Proactive in identifying and solving system inefficiencies
- Knowledgeable in data governance, privacy, and security considerations
- Comfortable working in agile teams, balancing strategic vision with hands-on execution
- Native Dutch
- Excellent communication skills in English; German language skills are a plus
Benefits
- A fixed 13th-month salary
- Pension scheme
- Hospitalization insurance
- Meal vouchers
- Travel expense reimbursement
- An annual training budget of €2,000, which you can freely allocate to your professional development
- Team outings, social drinks, and an annual weekend trip with the entire LYNX team
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