Senior Marketing Executive implementing marketing strategies for luxury beauty brands at LUXASIA. Collaborating with teams to enhance brand visibility and customer engagement through campaigns.
Responsibilities
Develop and execute strategic marketing campaigns across multiple channels to enhance brand visibility, customer engagement, and conversion rates.
Collaborate with cross-functional teams to ensure successful campaign execution and act as a primary contact for the sales team, addressing marketing requests and providing necessary support for their initiatives.
Suggest tailored marketing materials that align with the sales team’s objectives and drive customer engagement.
Create and oversee the production of diverse marketing materials, including email and social media content, and manage the creation and design of ads, copy, and other marketing content.
Present marketing materials to clients, working closely with them to refine strategies and meet their needs.
Collect, analyze, and apply market research data to current projects, identifying potential markets for testing and providing regular project status updates with performance metrics.
Oversee marketing budgets, ensuring cost-effective use of resources, and negotiate advertising contracts.
Foster positive customer relationships and attend marketing conferences or seminars as needed to stay updated on industry trends.
Requirements
Possess a tertiary qualification or a combination of relevant work experience suitable for meeting job expectations.
More than (2) years of experience in distribution or brand management, ideally within the luxury consumer goods, FMCG, or beauty industries, with a focus on product management and/or product marketing.
Experienced in analyzing and reporting on marketing activities, especially in assessing campaign ROI and lead nurturing effectiveness.
Strong interpersonal, verbal and written communication skills to drive tasks to completion.
Maintain positive and professional attitude to adapt well in a fast-paced, growing business environment.
Proficient in MS Excel including familiarity with CSV files.
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