Lifecycle & CRM Lead managing customer activation and retention strategies for a health-focused company. Collaborating to enhance customer experience and business metrics through innovative approaches.
Responsibilities
Own activation flows from registration through to paying customer
Build and iterate onboarding sequences
Run email and SMS strategy end-to-end
Define customer segmentation logic
Optimize subscription renewals and repeat purchase rates
Track and report on retention metrics and cohort analysis
Requirements
Owned lifecycle or CRM end-to-end
Proven record of retention or LTV improvement
Proficient with modern email and SMS platforms (Klaviyo, Braze, or Customer.io)
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