Hybrid CRM Planning Coordinator

Posted 2 hours ago

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About the role

  • Coordenador(a) de Planejamento CRM desenvolvendo estratégias de CRM para aquisição e retenção de clientes na Cheil Brasil. Focado em otimização da experiência do cliente e crescimento de receita.

Responsibilities

  • Develop and coordinate CRM strategies focused on customer acquisition, retention, and loyalty, identifying opportunities to improve customer relationships and communications;
  • Define goals, key performance indicators (KPIs), and monitor the progress of CRM campaigns and initiatives across direct channels such as email marketing, SMS, push notifications, WhatsApp, and paid media;
  • Select audiences, personalize and segment campaigns based on customer behavior and preferences, using CRM data to increase effectiveness and ROI;
  • Analyze CRM data and performance reports to identify patterns, opportunities, and trends that help improve strategies and actions;
  • Generate insights from retention, churn, CLV (Customer Lifetime Value), and engagement metrics to optimize future campaigns and enhance the customer experience;
  • Collaborate with marketing, sales, customer service, and IT teams to align CRM initiatives and ensure strategies are integrated across all touchpoints;
  • Collaboration with internal teams: Work with marketing, creative, data, and BI teams to ensure CRM strategies are aligned with business objectives;
  • Supervise and guide the CRM planning team, ensuring ongoing development and training of team members.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or related fields;
  • Previous experience managing client portfolios and providing strategic account support;
  • Experience with CRM and/or performance campaigns;
  • Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities;
  • Intermediate or Advanced English;
  • Knowledge of Jira, Insider, and Adobe Campaign platforms is a plus.

Benefits

  • Bradesco Health and Dental plan;
  • Meal or food voucher (Pluxee);
  • MetLife life insurance;
  • Wellhub;
  • Maternity/Paternity kit;
  • In-house psychologist / employee psychological support;
  • Discounts on university programs, language schools, and partnership with Sesc;
  • Performance reviews;
  • Birthday day off;
  • Discounts on Samsung products.

Job title

CRM Planning Coordinator

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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