Marketing Generalist responsible for content creation and marketing strategies at Volksbank Kärnten. Focused on both online and offline channels with strong emphasis on teamwork and creativity.
About the role
- Senior Marketing Manager leading brand strategy, creative direction, and campaign delivery for a growing fitness brand. Collaborating with cross-functional teams to drive engagement and revenue growth.
Responsibilities
- Own brand consistency across all campaigns and communications.
- Develop integrated campaigns that build awareness and inspire action.
- Lead member recruitment and engagement initiatives.
- Manage and mentor 2 Graphic Designers and a Content Creator.
- Lead the brand partnership strategy to drive awareness and member value.
- Identify innovative opportunities within the fitness and lifestyle sector.
- Lead club marketing for recruitment and loyalty across digital and print channels.
- Partner with the Senior Marketing Manager – Digital to align campaigns and maximise lead generation.
- Deliver insight-led marketing plans with clear reporting and ROI analysis.
- Communicate plans effectively to club teams to ensure consistency and engagement.
- Manage marketing budgets to ensure efficient use of spend.
- Provide regular campaign performance reports and insights.
- Lead, develop, and motivate a small creative and content team.
- Collaborate closely with cross-functional teams, including global marketing partners, to ensure alignment.
- Support operational and franchise goals through effective marketing.
Requirements
- Strong background in brand management and campaign leadership.
- Insight-driven with strong analytical and reporting skills.
- Collaborative, influential, and able to manage multiple stakeholders.
- Passionate about delivering impactful brand experiences and leading creative teams.
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