Senior Performance Analyst at Dasa optimizing digital marketing strategies. Focused on data - driven decisions and performance improvement to drive health outcomes in Brazil.
About the role
- VP of Marketing & Product Development at Matthews International driving product and service innovation. Leading commercial strategies and growth in the memorialization sector.
Responsibilities
- Shape the future of the businesses’ portfolio of products and solutions and help define our commercial growth strategy.
- Lead the development of commercial strategic growth plan for the business.
- Own the full product/service innovation pipeline—from early‑stage ideation to commercial launch.
- Identify emerging trends and whitespace opportunities across the memorialization landscape.
- Manage vendor partner relationships for sourced product offerings.
- Own the commercial direction of our software solutions business including setting the software development vision and priorities.
- Develop strategies that elevate Matthews’ market leadership and brand presence.
- Architects go‑to‑market plans that ensure successful adoption and revenue growth.
- Collaborate with Finance to build pricing structures.
Requirements
- 10+ years of senior leadership experience in product management, marketing, and innovation.
- Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
- A proven track record of leading full product lifecycles and successful commercialization.
- Strong financial acumen and fact based decision making
- Exceptional communication and executive‑level influence skills.
- Experience managing cross‑functional teams in complex environments.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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