Hybrid Senior Manager, Marketing Planning – Fashion Marketing

at Walmart

• Job title: Senior Manager, Marketing Planning – Fashion Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $90,000 - $180,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hoboken, United States

About the role

• Senior Manager of Fashion Marketing at Walmart leading fashion brand launches and marketing strategies. Collaborating with teams to elevate brand perception and drive growth.

Responsibilities

• Own the end-to-end marketing vision for elevated fashion brand launches—from shaping the strategic brief and inspiring standout creative to driving flawless execution and performance optimization.
• Collaborate closely with merchandising, in-store experience, and signage teams to bring brands to life across digital and physical touchpoints.
• Help shape and evolve the marketing strategy for Walmart’s private fashion brands portfolio.
• Lead perception-shifting partnerships with influential fashion talent and cultural properties.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 7+ years of relevant experience in eCommerce marketing, with fashion marketing experience a strong plus.
• Proven ability to set strategy and drive execution, with the agility to pivot as business needs evolve.
• Strong bias for action.
• Comfortable rolling up your sleeves—whether reviewing creative, pushing work forward, or extracting insights from imperfect data.
• Skilled influencer and communicator who can build alignment, move initiatives forward, and clearly articulate rationale to senior leaders.
• Ability to translate merchant and business priorities into compelling, customer-facing stories that drive measurable results.
• Data-savvy marketer with a track record of analyzing performance, optimizing plans, making informed decisions quickly, and presenting insights to the business.
• Discerning creative eye, with strong creative judgment and the ability to deliver clear, actionable feedback that elevates work.
• Excellent communication and presentation skills, with a high bar for clarity, storytelling, and attention to detail.

Benefits

• Medical, vision and dental coverage.
• 401(k), stock purchase and company-paid life insurance.
• Paid time off (including sick leave, parental leave, family care leave, bereavement, jury duty, and voting).
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Walmart-paid education benefit program (Live Better U).
• Tuition, books, and fees completely paid for by Walmart.