Hybrid Social Media Manager – TikTok Focus

Posted 2 weeks ago

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About the role

  • Social Media Manager focusing on TikTok and Instagram to grow Lovehoney's brand engagement. Leading social content strategy and execution within the marketing team.

Responsibilities

  • Lead the day-to-day management of our organic social channels, with a primary focus on TikTok and secondary focus on Instagram.
  • Plan, create, and publish engaging social content, including short-form video, Reels, carousels, and stories.
  • Independently film, edit, and post reactive and planned content, confidently appearing on camera where appropriate.
  • Write on-brand captions and schedule content informed by performance data and platform best practices.
  • Support product launches, brand campaigns, partnerships, and evergreen storytelling across social channels.
  • Pitch bold, social-first ideas and explore new formats that push creative boundaries.
  • Monitor platform trends, cultural moments, and competitor activity to inform content strategy.
  • Actively engage with the community through comments, DMs, and mentions in a timely and authentic way.
  • Track and analyse channel performance, sharing clear insights and recommendations with stakeholders.

Requirements

  • 3+ years’ experience in a social media role, either agency-side or in-house.
  • Strong understanding of TikTok and Instagram, including content formats, trends, and algorithms.
  • Solid experience using social analytics to inform content and strategy decisions.
  • Ability to work independently with a high level of ownership and accountability.
  • A passion for content marketing and finding creative, unexpected ways to tell brand stories organically.
  • Native or fluent English with excellent written and verbal communication skills.
  • Willingness to travel occasionally, nationally or internationally, as required.

Benefits

  • A competitive salary that values your skills and expertise, because we know you deserve it.
  • Secure your financial future with a comprehensive pension scheme, so you can enjoy peace of mind knowing you are taken care of.
  • Keep your mind and body in top shape with a health cash plan and gym discounts, with £15 a month towards the gym of your choice.
  • Treat yourself and your loved ones with our generous staff discounts and be rewarded for your hard work with our fantastic annual bonus scheme.
  • Work with a company that cares about your well-being and success and join our supportive and dynamic team.
  • Stay secure at work and at home with a complimentary 1Password Family account, allowing employees to invite up to five family members to join and manage passwords and sensitive information safely and easily.

Job title

Social Media Manager – TikTok Focus

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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