Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
About the role
- Senior Paid Search Manager at Logitech developing global SEM strategies and managing performance marketing campaigns. Collaborating across teams to optimize paid search initiatives and ensure maximum ROI.
Responsibilities
- Develop and implement comprehensive global SEM strategy and executions across various business groups among Logitech, aligning with overall marketing objectives and regional market nuances
- Develop and implement advanced bidding and optimization strategies, leveraging AI and automation, in close collaboration with our main Media Agency and media platform partners
- Proficient in Search Engine Advertising (SEA) with expertise across platforms like Google, Amazon, and Bing
- Adept at leveraging SEM strategies and performance media tactics to develop comprehensive paid media campaigns that maximize revenue and achieve optimal performance
- Mastery of SEA tools and platforms, including Google Ads and Google Search 360
- Identify opportunities to expand performance marketing best practices into adjacent channels (e.g. retail media, social performance)
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights to Business Groups and executives
- Work closely with business groups, DTC revenue team, e-commerce teams to align global SEM efforts to ensure a consistent ad campaign set-up, reporting and governance across all markets
- Act as subject-matter expert for internal teams, driving continuous learning and upskilling in performance marketing
Requirements
- 8–12 years in performance marketing, with deep expertise in SEM across Google, Bing, and emerging platforms
- Google Ads Search Certificate is preferred
- Strong knowledge of AI-driven bidding, automation, and attribution modeling
- Proven experience managing multi-million-dollar paid search budgets with measurable ROI impact
- Analytical mindset with the ability to translate data into strategy and performance recommendations
- Candidates with prior experience in Paid Media agencies are preferred
- Excellent cross-functional collaboration and communication skills
Benefits
- Comprehensive and competitive benefits packages
- Health insurance
- Flexible working arrangements
- Support for physical, financial, emotional, intellectual and social wellbeing
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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