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About the role
- Channel Manager leading TikTok Shop and live streaming strategy in Europe at Logitech. Collaborating with teams and agencies to drive growth in engagement and sales across markets.
Responsibilities
- Lead the creation and implementation of a winning go to market (GTM) strategy for TikTok Shop for Europe, and Live streaming platforms
- Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies
- Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities
- Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams
- Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics
- Align with Regional & Global financial models for social commerce and live-streaming initiatives
- Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals
- Support the expansion of TikTok Shop into new markets in Europe
Requirements
- >5 years of experience in Digital Marketing, Social Media or eCommerce
- Proactive, energetic, self-starter with hands-on approach to the business and results oriented
- Skilled at navigating change in fast-paced, dynamic environments
- Excellent presentation and communication skills, both verbally and written
- Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends
- Proven ability to translate platform mechanics into actionable, ROI-driven strategies
- Track record of crafting and executing innovative business strategies to unlock sales growth in digital commerce or social commerce channels
- Demonstrated expertise in identifying growth opportunities, developing compelling business cases, designing impactful marketing campaigns, and leveraging data-driven insights to craft strategies aligned with overarching business objectives
Benefits
- comprehensive and competitive benefits packages
- flexible working environments that are designed to be flexible and help you to care for yourself and your loved ones
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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