Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- GTM Manager for NPI driving performance in Sales and Marketing across Europe & Asia at Logitech. Reporting to the Head of GTM Europe and Asia Pacific Developed.
Responsibilities
- Integrate NPI performance into the Rhythm of Business with clear KPIs, dashboards, forecasting cycles, and review cadences.
- Own NPI performance reporting (weekly, monthly, quarterly), ensuring insights are actionable, concise, and linked to commercial decisions.
- Lead weekly sell-out analytics, track performance vs. plan, highlight drivers of variance, and recommend corrective actions.
- Maintain and improve forecast accuracy for NPIs by aligning demand plans with Category, Channel, and Country teams.
- Ensure all markets have data-backed business cases and launch assumptions before introduction.
- Develop standardized reporting templates and scorecards for market execution excellence.
- Define and manage GTM launch milestones, ensuring alignment between category plans and in-market execution timelines.
- Partner with the Global Commercial Operations (GCO) team to optimize data flows, reporting automation, and dashboard enhancements.
- Facilitate cross-country benchmarking, translating insights and best practices into replicable playbooks.
- Support performance dialogues with countries, enabling fact-based discussions and structured improvement plans.
- Lead phase-in / phase-out decision support, supported by clear run-out analysis, price positioning, and margin impact.
- Conduct market visits to validate data with reality — ensuring execution excellence and continuous improvement.
- Build organizational capability in data-driven decision-making, NPI forecasting discipline, and performance accountability
Requirements
- Strong educational background with a bachelor/master in business science, econometrics, marketing or other relevant area
- Industry experience in consumer electronics / accessories or similarly fast-moving categories.
- Strong experience in commercial forecasting, performance management, business analytics, and reporting workflows.
- Ability to work confidently with data models, dashboards, and large datasets; proficiency in Excel / Google Sheets, and working knowledge of BI tools (e.g., Tableau / Power BI / Looker / Anaplan preferred).
- Ability to translate data into clear, compelling commercial insights and decisions, not just reports.
- Strong understanding of revenue drivers (pricing, mix, attach, channel strategy) and margin mechanics.
- Experience working in a matrix organization, aligning global and country stakeholders.
- Skilled at simplifying and standardizing processes across diverse teams and markets.
- Strong communicator and influencer, capable of driving alignment and accountability.
- Resilient, proactive, collaborative, and comfortable operating at speed.
Benefits
- Comprehensive and competitive benefits packages
- Flexible working arrangements
- Health and wellness programs
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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