About the role

  • CRM Specialist joining Marketing team in Malta, driving customer retention strategies and campaign performance analysis within iGaming.

Responsibilities

  • Help to develop and execute an annual marketing plan to drive core business KPI’s.
  • Contribute to the optimization of the existing Marketing calendar.
  • Coordinate and execute Marketing campaigns via CRM tools to reinforce the growth of our segments.
  • Ensure all CRM, promotional content/messaging are compliant and that industry standards are enforced.
  • Develop tailored VIP Retention and Reactivation marketing strategies to ensure a profitable customer journey and drive player engagement and VIP revenue growth.
  • Utilize data analysis to measure and report on campaign performance.
  • Provide operational support to CRM team, including campaign analysis, reports and any day-today tasks.
  • Liaise with key Stakeholders including Design, CRM and Content teams for execution of CRM Campaigns.

Requirements

  • Proven CRM experience of at least 2 years in a similar role
  • Experience using Optimove is a must
  • Experience in the iGaming Industry
  • A keen interest for sports betting, casino and understanding of betting clients.
  • High Level of English - written communication and grammar, listening and verbal skills
  • Proven ability to build strong relationships quickly
  • Ability to work in a fast paced, customer centric environment

Benefits

  • Vibrant modern office space.
  • Hybrid/Remote work arrangements.
  • Bi-monthly company wide social and team building activities.
  • Lunch vouchers.
  • Wellbeing day;
  • Support in personal and professional growth.
  • Pension scheme.
  • Private medical and dental insurance coverage for employees + dependents.

Job title

CRM Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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