About the role

  • Head of Marketing responsible for Löwenanteil's marketing strategy and multidisciplinary team management. Overseeing brand building, performance marketing, and customer journey optimization.

Responsibilities

  • Development and implementation of a holistic marketing and growth strategy (Brand & Performance)
  • Translating company objectives into clear marketing goals, KPIs and roadmaps
  • Acting as a sparring partner for our executive team on growth, budget and go-to-market decisions
  • Responsibility for the marketing budget, forecasting and ROI management
  • Functional and disciplinary leadership of the marketing team (currently 13 employees) with clarity, empathy and assertiveness
  • Establishing clear structures, processes and responsibilities
  • Responsibility for D2C e-commerce growth (conversion, AOV, retention)
  • Management and optimization of all relevant paid channels (Meta, Google, TikTok, etc.)
  • Performance analysis, testing setups, attribution and data-driven decision making
  • Close collaboration with Product & Operations to optimize the customer journey
  • Strategic development of brand identity and brand experience
  • Responsibility for influencer & creator strategy (awareness, trust, conversion)
  • Ensuring a consistent brand presence online & offline
  • Planning and executing product launches, campaigns and promotions
  • Development of scalable marketing playbooks for growth markets
  • Market and competitive analysis in the Food & FMCG environment

Requirements

  • Several years of experience in a marketing leadership role
  • Proven successes in a start-up or scale-up environment
  • Strong background in Food, FMCG, D2C or consumer brands
  • Deep understanding of performance marketing & brand building
  • Experience building and leading larger, multidisciplinary teams
  • Entrepreneurial mindset and strong hands-on mentality
  • Several years of experience in close collaboration with founders
  • Very good analytical skills & KPI-driven working approach
  • Excellent communication and leadership skills

Benefits

  • Genuine flexibility: Work remotely or from our modern co-working space in Oldenburg—whichever fits your day best.
  • Scope to shape: Take responsibility and actively influence the next chapters of the Löwenanteil success story.
  • Challenging responsibilities: Enjoy varied projects with high quality standards and plenty of room for professionalization.
  • Real team culture: A culture of appreciation, flat hierarchies and the freedom to make decisions quickly.
  • Security & fairness: A permanent employment contract with fair, performance-related compensation.
  • Your personal extra: A monthly benefit budget of €50 that you can use flexibly for what matters to you.
  • Experienced team spirit: Regular team events are an integral part of our culture and strengthen our cohesion.
  • Delicious food: Benefit from an attractive employee discount across our entire product range—healthy meals included!

Job title

Head of Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

High School Diploma

Tech skills

Location requirements

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