Influencer Specialist to identify, onboard, and manage partnerships with content creators for BetWarrior. Driving brand awareness and engagement through influencer - led strategies in Brazil’s regulated sports betting market.
About the role
- Senior Marketing Manager leading innovative social and influencer marketing strategies for Lloyds Banking Group brands. Driving engagement and brand affinity through creative campaigns and partnerships.
Responsibilities
- Define and execute the social & influencer marketing strategy, ensuring alignment with brand objectives and full-funnel marketing plans
- Lead the planning, development and delivery of best in class social content – defining how our brands show up in organic and boosted social channels
- Maintain a relentless focus on performance by overseeing social reporting, using analytics to optimise campaigns and scale successful approaches
- Drive innovation, testing new formats, platforms, and influencer models to stay ahead of industry trends
- Build strong relationships with relevant Full Funnel partners, GCA, agencies, and influencer and platform partners (inc. TikTok, Meta, and YouTube)
- Act as a subject matter expert for social and influencer marketing, championing best practice and emerging trends across the business
- Inspire and develop a high-performing team, fostering a culture of creativity, collaboration, and continuous learning.
Requirements
- Validated ability to lead, mentor, and develop a high-performing social team
- Proven ability to define and lead data-driven social strategies that turn brand vision into culturally relevant, high-performing campaigns
- Deep understanding and experience of all major social platforms (Meta, TikTok, YouTube, X, Pinterest, LinkedIn), including algorithms, audience behaviours, emerging trends and best practices
- Significant and validated experience in developing influencer strategy; identifying creators, briefing content, and assessing impact to ensure brand aligned, engaging, high quality content
- Ability to build and maintain strong relationships with platform partners, agencies, and influencers to unlock innovation and deliver best-in-class campaigns
- Strong editorial and visual judgement, with the ability to guide creative development and ensure content is high-quality, on-brand, and impactful.
Benefits
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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