Influencer Marketing Manager at creator.hub media, responsible for executing influencer marketing campaigns and coordinating with creators. Requires solid experience in influencer marketing and strong German and English skills.
About the role
- Senior Marketing Manager leading innovative social and influencer marketing strategies for Lloyds Banking Group brands. Driving engagement and brand affinity through creative campaigns and partnerships.
Responsibilities
- Define and execute the social & influencer marketing strategy, ensuring alignment with brand objectives and full-funnel marketing plans
- Lead the planning, development and delivery of best in class social content – defining how our brands show up in organic and boosted social channels
- Maintain a relentless focus on performance by overseeing social reporting, using analytics to optimise campaigns and scale successful approaches
- Drive innovation, testing new formats, platforms, and influencer models to stay ahead of industry trends
- Build strong relationships with relevant Full Funnel partners, GCA, agencies, and influencer and platform partners (inc. TikTok, Meta, and YouTube)
- Act as a subject matter expert for social and influencer marketing, championing best practice and emerging trends across the business
- Inspire and develop a high-performing team, fostering a culture of creativity, collaboration, and continuous learning.
Requirements
- Validated ability to lead, mentor, and develop a high-performing social team
- Proven ability to define and lead data-driven social strategies that turn brand vision into culturally relevant, high-performing campaigns
- Deep understanding and experience of all major social platforms (Meta, TikTok, YouTube, X, Pinterest, LinkedIn), including algorithms, audience behaviours, emerging trends and best practices
- Significant and validated experience in developing influencer strategy; identifying creators, briefing content, and assessing impact to ensure brand aligned, engaging, high quality content
- Ability to build and maintain strong relationships with platform partners, agencies, and influencers to unlock innovation and deliver best-in-class campaigns
- Strong editorial and visual judgement, with the ability to guide creative development and ensure content is high-quality, on-brand, and impactful.
Benefits
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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