Growth Marketing Manager for LiveFlow enhancing brand awareness in accounting and finance software. Executing campaigns across various channels to drive measurable pipeline impact.
Responsibilities
Build and execute brand awareness campaigns across TV, OOH, direct mail, and emerging channels
Test new channels and creative approaches; kill what doesn't work, scale what does
Track and report on campaign performance with rigor — you'll own the numbers
Partner with Sales to ensure top-of-funnel efforts translate to qualified pipeline
Collaborate with Product to align messaging with what we're building
Requirements
3-5 years in growth or brand marketing, preferably in B2B SaaS
Scrappy and resourceful — you figure things out, you don't wait for permission
Highly systematic and data-driven; you quantify everything
Experience running multi-channel campaigns and measuring ROI
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