Hybrid Senior Marketing Specialist

Posted 3 weeks ago

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About the role

  • Senior Manager in marketing for B2B segment focusing on engagement, growth, and retention strategies. Leading initiatives for the Researcher and Library Audience team at Elsevier with cross-functional collaborations.

Responsibilities

  • Lead and implement strategic marketing initiatives to drive engagement, growth, and retention
  • Translate market insights and customer needs into actionable marketing strategies and compelling messaging
  • Develop sales enablement tools, messaging briefs, and content that supports the buyer journey
  • Collaborate with Sales, Product, and sales training teams to deliver training, content, and resources

Requirements

  • 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement
  • Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
  • Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
  • Experience developing enablement content, sales narratives, and digital marketing assets
  • Analytical mindset with experience using metrics to inform strategy and optimize performance
  • Excellent project management, communication, and stakeholder engagement skills
  • Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus

Benefits

  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
  • annual incentive bonus

Job title

Senior Marketing Specialist

Job type

Experience level

Senior

Salary

$102,800 - $171,300 per year

Degree requirement

Bachelor's Degree

Location requirements

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