Marketing Communication Trainee focusing on social media marketing and influencer campaigns in a dynamic team environment. Engage in planning, implementation, and analysis of influencer marketing strategies.
About the role
- Senior Manager in marketing for B2B segment focusing on engagement, growth, and retention strategies. Leading initiatives for the Researcher and Library Audience team at Elsevier with cross-functional collaborations.
Responsibilities
- Lead and implement strategic marketing initiatives to drive engagement, growth, and retention
- Translate market insights and customer needs into actionable marketing strategies and compelling messaging
- Develop sales enablement tools, messaging briefs, and content that supports the buyer journey
- Collaborate with Sales, Product, and sales training teams to deliver training, content, and resources
Requirements
- 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement
- Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
- Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
- Experience developing enablement content, sales narratives, and digital marketing assets
- Analytical mindset with experience using metrics to inform strategy and optimize performance
- Excellent project management, communication, and stakeholder engagement skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
- annual incentive bonus
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