Senior Manager, Marketing leading integrated marketing strategies and managing a high - performing team at Venture for Canada. Focused on building brand presence and driving program engagement.
About the role
- Manager of Customer Lifecycle driving customer engagement, retention, and loyalty for Gap Inc. Collaborating with teams to deliver effective lifecycle campaigns and insights for improving customer experience.
Responsibilities
- Execute Lifecycle Campaigns
- Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
- Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
- Use established segmentation frameworks and customer insights to build targeted campaign lists.
- Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.
- Build, QA, launch, and monitor multichannel lifecycle campaigns.
- Track campaign performance and recommend improvements to increase conversion and retention.
- Assist in maintaining and executing loyalty and referral program initiatives.
- Monitor program performance metrics and identify opportunities for incremental improvements.
- Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.
- Support the integration of lifecycle campaigns into broader omni-channel strategies.
- Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
- Participate in project meetings and contribute insights to support customer-centric decision-making.
- Gather campaign performance data, prepare reports, and highlight key insights for leadership.
- Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.
Requirements
- Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
- Strong analytical skills and comfort working with data to inform decisions.
- Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
- Detail-oriented with excellent organizational and project-management skills.
- Effective communicator who can collaborate across teams.
- Ability to manage multiple projects and adapt quickly in a fast-paced environment.
Benefits
- Health insurance
- Paid time off
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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