About the role

Senior Manager, Marketing leading integrated marketing strategies and managing a high-performing team at Venture for Canada. Focused on building brand presence and driving program engagement.

Responsibilities

Develop and execute integrated marketing strategies that align with VFC’s mission and growth goals
Own the development and implementation of comprehensive brand marketing initiatives that drive top of funnel pipeline into VFC’s programs
Lead and innovate project management tools, processes, and cross-team communication for the Marketing department
Lead, support, and coach a high-performing internal marketing team
Oversee and optimize the output of an external marketing firm to complement internal capacity
Contribute to broader organizational planning and decision-making from a marketing and brand perspective
Lead the production and execution of high-quality content across channels and formats
Champion the organization’s national brand identity, ensuring consistent messaging and visual representation
Oversee digital presence, including social media, website, and digital PR
Lead or contribute to high-visibility materials like the annual report, impact updates, and campaign assets
Work with the Finance Team to ensure marketing funds are allocated effectively and spent according to plan
Support internal communications efforts to align the growing team around brand and messaging
Lead a shared services marketing and sales function, working with teams across the organization to shape messaging and campaigns while staying responsive to their goals, feedback, and strategic priorities
Support the evolution of marketing systems, tools, and team structure as VFC grows.

5+ years of progressive experience in marketing, communications, or related roles
Minimum of 3 years managing and mentoring staff, with a track record of developing high-performing teams
Proven expertise in developing and executing marketing strategies that drive measurable business results
Excellent project management skills and comfort working cross-functionally across departments
Excellent communication skills and the ability to navigate cross-team collaboration effectively
Demonstrated experience in brand development and management
Experience driving top of funnel pipelines through marketing recruitment campaigns
Strong content creation skills across media, with a compelling storytelling style
Experience with marketing platforms and analytics tools such as HubSpot, Google Analytics, Canva, social platforms, and Adobe
Understanding of audience segmentation and stakeholder persona development
Experience successfully leading national campaigns to recruit clients or participants is an asset
Commitment to inclusive, accessible, and equity-informed communications
Ability to travel to in-person events across Canada
Awareness and exposure to the Canadian entrepreneurial ecosystem
Passionate about entrepreneurship, education, and social impact; experience in nonprofits or small, scaling organizations is an asset
Education in Marketing, Communications, Business, or a related field is an asset
Fluency in French is considered an asset

Stipend for phone usage
Comprehensive health benefits plan after 3 months of service and RRSP matching after 6 months of service
Four weeks of paid vacation
Summer hours from May to Labour Day
Additional summer office closures, holiday closures (Dec 25–Jan 1)
Potential to work out of the country/province for up to 1 month annually
Flexible work hours and a remote work environment
Professional development funding
Funding to support the setup of your home office