Marketing Communications & Events Specialist coordinating national tradeshows and event marketing programs for a tech-enabled property services provider. Collaborating across teams to ensure successful execution and strong communications.
Responsibilities
Own the marketing coordination and execution for national tradeshows, industry events, and sponsorships
Develop and manage event timelines, deliverables, and promotional plans
Partner with sales and growth teams to align event goals, target accounts, and meeting-setting strategies
Coordinate booth logistics, branded environments, collateral, swag, and vendor partners
Manage lead capture strategy and ensure proper handoff for post-event follow-up and reporting
Support on-site execution as needed, ensuring a high-quality and consistent brand presence
Build, maintain, and execute social content calendars across multiple platforms.
Draft and edit blog posts that position Lessen as a thought leader in the property services and facilities management space.
Create and manage email newsletters and marketing campaigns in Salesforce Marketing Cloud.
Perform ad-hoc projects and other duties as assigned
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of marketing or communications experience, preferably in B2B or SaaS industries.
Strong writing and editing skills, with the ability to adapt tone for different audiences.
Experience supporting or executing tradeshows, conferences, or field events.
Hands-on experience with Marketing Cloud or similar platforms for email and campaign management.
Familiarity with AI-powered marketing tools (e.g., for content creation, analytics, or automation).
Highly organized, detail-oriented, and able to manage multiple projects and events simultaneously.
Creative mindset with a proactive approach to problem-solving.
Strong collaboration skills across marketing, sales, and operations teams.
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