Head of Event Marketing building and leading global event strategy for Adaptive Planning at Workday. Overseeing full spectrum of events and partnering with Sales, Customer Success, and Marketing Teams.
About the role
- Events & Communications Manager at Fluent responsible for elevating brand visibility through strategic events and communications. Leading event execution, supporting brand storytelling, and collaborating with cross-functional teams.
Responsibilities
- Lead planning and execution of Fluent’s presence at tradeshows, sponsored events, hosted dinners, and brand activations.
- Manage the full event lifecycle — including logistics, vendor coordination, budgets, timelines, and onsite execution.
- Coordinate speaker submissions, executive participation, and supporting materials in partnership with Product Marketing.
- Develop event briefs and messaging outlines to ensure alignment with company positioning.
- Manage event budgets and contracts to ensure programs are delivered on time and within scope.
- Partner with Growth Marketing to support event promotion and post-event reporting.
- Support execution of Fluent’s external communications calendar, including event announcements and company updates.
- Coordinate PR outreach and media engagement in partnership with the Director.
- Draft event-related communications, recaps, and executive talking points.
- Collaborate with Product Marketing to ensure messaging consistency across event materials and communications.
- Own Instagram as a brand storytelling channel, highlighting Fluent’s culture, industry presence, and event moments.
- Partner with Brand Design to ensure all materials reflect Fluent’s visual and verbal identity.
Requirements
- 4–6 years of experience in event marketing, communications, or brand experience — ideally within a B2B or technology environment.
- Strong project management skills and the ability to manage multiple programs simultaneously.
- Experience coordinating vendors, budgets, and logistics for events.
- Strong written and verbal communication skills with attention to detail.
- Experience collaborating cross-functionally with marketing, sales, and creative teams.
- Comfort contributing to reporting and tracking performance metrics.
- Willingness to travel as needed to support events.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
Benefits
- Competitive compensation
- Ample career and professional growth opportunities
- Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
- Fully stocked kitchen
- Catered lunch
- Activity filled events
- Networking events
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