Head of Event Marketing building and leading global event strategy for Adaptive Planning at Workday. Overseeing full spectrum of events and partnering with Sales, Customer Success, and Marketing Teams.
Responsibilities
Build, define, and lead Adaptive Planning’s global event strategy and portfolio
Oversee the full spectrum of events, including field marketing executive programs, third-party conferences, and Adaptive-owned flagship events
Build and lead a small, high-performing global team and establish a scalable, high-impact event program
Partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy
Requirements
10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
Experience building, managing, and developing high-performing teams
Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
Experience operating in a fast-paced, high-growth, and highly cross-functional environment
Strategic mindset paired with willingness to be hands-on and execution-focused
Benefits
Workday Bonus Plan or a role-specific commission/bonus
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