Hybrid Digital Marketing Manager

Posted 1 hour ago

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About the role

  • Digital Marketing Manager responsible for planning and executing Amazon PPC campaigns in a hybrid role. Collaborating with teams to analyze performance and develop creative strategies in the dynamic light industry.

Responsibilities

  • You plan, design and implement Amazon PPC campaigns (Sponsored Product, Sponsored Brand, Sponsored Display) as well as marketplace PPC campaigns
  • You continuously monitor relevant performance KPIs, analyze the results and prepare meaningful reports
  • You develop target-audience-relevant creatives in close collaboration with the content team
  • You actively contribute to budget planning for all relevant markets
  • You conduct keyword and audience analyses
  • You coordinate closely with internal and external stakeholders (e.g., agencies and tool providers)

Requirements

  • You have completed a degree or a qualified vocational training in Online Marketing, Marketing, Media Informatics, Business Informatics, Business Administration or a comparable field
  • You have already gained initial professional experience in an agency or industrial/company environment
  • You are proficient in the Amazon Advertising Console and ideally have experience with other ad platforms/consoles
  • A strong affinity for numbers and an analytical mindset complete your profile
  • You have excellent German and English skills, both written and spoken, as well as very good MS Office skills

Benefits

  • Numerous benefits under the collective agreement of the Bavarian metal and electrical industry (e.g., Christmas and holiday pay)
  • Flexible working hours and 30 days of annual leave
  • Access to comprehensive health and fitness programs via EGYM Wellpass
  • Choice of a subsidized job ticket or free parking
  • Discounts in the LEDVANCE webshop and access to Corporate Benefits
  • Comprehensive onboarding and plenty of scope for initiative
  • Professional structures, open communication and collaborative, flat-hierarchy working relationships
  • Broad, varied responsibilities in a dynamic company

Job title

Digital Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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