Digital Marketing Manager responsible for planning and executing Amazon PPC campaigns in a hybrid role. Collaborating with teams to analyze performance and develop creative strategies in the dynamic light industry.
Responsibilities
You plan, design and implement Amazon PPC campaigns (Sponsored Product, Sponsored Brand, Sponsored Display) as well as marketplace PPC campaigns
You continuously monitor relevant performance KPIs, analyze the results and prepare meaningful reports
You develop target-audience-relevant creatives in close collaboration with the content team
You actively contribute to budget planning for all relevant markets
You conduct keyword and audience analyses
You coordinate closely with internal and external stakeholders (e.g., agencies and tool providers)
Requirements
You have completed a degree or a qualified vocational training in Online Marketing, Marketing, Media Informatics, Business Informatics, Business Administration or a comparable field
You have already gained initial professional experience in an agency or industrial/company environment
You are proficient in the Amazon Advertising Console and ideally have experience with other ad platforms/consoles
A strong affinity for numbers and an analytical mindset complete your profile
You have excellent German and English skills, both written and spoken, as well as very good MS Office skills
Benefits
Numerous benefits under the collective agreement of the Bavarian metal and electrical industry (e.g., Christmas and holiday pay)
Flexible working hours and 30 days of annual leave
Access to comprehensive health and fitness programs via EGYM Wellpass
Choice of a subsidized job ticket or free parking
Discounts in the LEDVANCE webshop and access to Corporate Benefits
Comprehensive onboarding and plenty of scope for initiative
Professional structures, open communication and collaborative, flat-hierarchy working relationships
Broad, varied responsibilities in a dynamic company
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