Senior Channel Manager responsible for recruiting, enabling, and growing business partners for BPOD latam. Achieve sales objectives while overseeing training initiatives and performance metrics in São Paulo.
About the role
- Customer Development Manager leading 4P planning and execution for CPG company Lavazza. Collaborating with Sales and Marketing to drive strategic customer engagement and business performance.
Responsibilities
- Lead customer-level 4P management in collaboration with cross-functional teams including Lavazza and Broker partners – Sales, Marketing, RGM, Broker Partner.
- Lead monthly category and assortment reviews to identify opportunities and gaps and course correction plans.
- Deliver customer-specific category and brand insights, actions, and course correction plans.
- Coordinate execution of critical promotional periods and ensure readiness.
- Lead monthly internal Customer Business Reviews (CBR) to align on performance and priorities.
- Support Sales Team and Brokers in customer meetings with strategic insights and materials.
- Define and communicate customer planning calendars aligned with Joint Business Planning (JBP) processes.
- Establish quarterly/bi-annual Customer Business Reviews to support strategic mid/long term planning.
- Lead development of customer annual selling stories and support customer meetings as needed.
- Partner with Activation Home associate to define and maintain the Customer Picture of Success (PICOS).
- Align customer activation plans and budget to amplify National Marketing key focus periods and customer key focus periods to drive performance KPIs.
- Evaluate program effectiveness and ROI to recommend optimization strategies for future activations.
- Partner with Activation Home associate and agency to ensure flawless program execution.
- Align with National Category Management on strategic principles and cascade relevant guidance to customer level.
- Manage key stakeholders to ensure alignment and execution to achieve customer objectives and align internal leadership to customer-specific strategies, KPIs, and execution plans – Leadership, Marketing, Sales, RGM, Channel Strategy.
- Contribute to Local/HQ Business Reviews to communicate customer updates, wins, and risks across the organization.
- Collaborate with RGM, Sales, and Finance to establish sustainable customer P&Ls and co-pilot customer planning tools (TPM/Salesforce) in partnership with cross functional team.
Requirements
- Four year degree from an accredited institution or applicable experience
- 5+ years working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing required
- Experience supporting Retail/e-retail channels and customers required
- Intermediate/Advanced skills in MS Office (Excel, PPT) required
- Experience with syndicated data tools for Retail, examples - Nielsen, IRI, Numerator, etc
- Experience with syndicated data tools for eComm, examples - Amazon Retail Analytics, Market Share, Helium, etc
- Must be able to effectively function in matrix organization and leverage influence and negotiation skills to drive effective cross functional collaboration
- Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross functional leadership and peers
- Strong story telling capabilities to diagnosis complex business issues, visualize the data, identify the insights, and recommend clear action plans
- Ability to work in an environment of tight deadlines, and to consistently challenge and be challenged on performance results.
- Highly agile and thrives in a fast paced working environment with an entrepreneurial mindset
- Strong collaboration and influence skills with the ability to work well cross functionally with all levels of the organization - peers to Executives
Benefits
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
- Flexible business casual dress code - jean friendly!
- Free coffee, anytime!
Job title
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Experience level
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Degree requirement
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