Senior Director overseeing strategy and operations for CooperVision's U.S. salesforce effectiveness. Focuses on segmentation, targeting, training, and CRM excellence to maximize productivity and performance.
About the role
- Head of Media Sales overseeing international media sales strategy and product development at L1VE, a media-tech company based in Berlin. Driving innovative advertising products and collaborating with global partners.
Responsibilities
- Responsible for the strategic development, positioning and scaling of L1VE's international media sales business
- Develop an L1VE-specific media sales strategy using platform data, audience insights and technological capabilities
- Build a portfolio of classic, unconventional and immersive advertising products (e.g., special ads, branded moments, presentations, integrations)
- Monetize reach through revenue models such as L1VE Ads, L1VE Presenting and additional models aligned with the product strategy
- Define media-sales KPIs, pricing logic and revenue models
- Identify and integrate ad-tech solutions and data layers to measure and scale advertising revenue
- Develop tailored ad-operations structures for market-ready implementation
- Ensure efficient campaign management, delivery and optimization of all media formats on the L1VE platform
- Build a media-sales workflow that combines creative, technological and commercial aspects
- Ensure brand safety, data integrity and performance tracking
- Develop a scalable media-sales revenue model as part of L1VE's growth
- Collaborate with Brand Partnerships, Consulting and Product to develop integrated offerings
- Represent L1VE at international agencies, media networks and industry events
Requirements
- Minimum of 5 years' experience in media sales, digital advertising, ad operations or ad-tech business development
- Solid knowledge of programmatic, video, immersive advertising and data-driven campaigns
- Experience launching new media products and developing go-to-market sales strategies in a technology or platform environment
- Strong understanding of media technology infrastructures, reach logic and KPI management
- Extensive network in international media and agency environments
- Experience negotiating and closing media deals at C-level
- Creative, analytical and commercially minded personality with a startup mentality
- Combination of strategic thinking and operational execution
- Passion for innovation, ad-tech and new advertising formats
- Strong communication skills, negotiation skills and market orientation
- High sense of responsibility, entrepreneurial mindset and team orientation
- Affinity for sport, music and digital media experiences
Benefits
- Attractive base salary + performance-based bonus
- Opportunity to actively shape structures and processes in a fast-growing international tech company
- Dynamic, creative environment at the intersection of technology, sport and entertainment
- Modern tools and flexible working conditions — including an office in Berlin-Mitte
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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