Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
About the role
- (Senior) Online Marketing Manager handling online marketing strategies and client relations. Working in hybrid setup, contributing to various digital marketing projects in Berlin.
Responsibilities
- Consulting, conception, analysis, management and optimization of online marketing channels: SEA (Google Ads, Bing & co.)
- SEO (search engine optimization)
- Affiliate marketing
- Product search engines / price comparison portals
- Programmatic advertising: display & remarketing (RTB / RTA)
- Social media advertising (e.g., Facebook Ads, XING Ads, LinkedIn Ads)
- Marketing automation / e-mail marketing
- Responsibility for media planning and advertising creatives
- Management of external service providers
- Advising clients and key accounts
- Monitoring KPIs and budgets from a performance perspective
- Optimization and provisioning of product data (e.g., for Google Shopping)
- Identifying usability and conversion optimization opportunities
- Budget and revenue responsibility
- Web analytics / tracking / analysis & interpretation
- Target optimization: CPL, CPO, KUR, ROAS
- Client workshops, including on-site at client locations
- Coordination with other offices; regular travel between the Stuttgart, Hamburg and Berlin locations
Requirements
- Degree in business administration and/or a comparable degree or vocational training
- At least 2 years of experience in online marketing and 3 years of professional experience
- Decisiveness, strong negotiation skills and assertiveness
- Customer-oriented, independent, structured and goal-oriented working style with a strong service orientation
- High affinity for online/digital channels
- Deep knowledge of AI-driven marketing strategies and experience with AI tools for campaign optimization
- A good eye for design and layout as well as technical and marketing copy
- Ability to work precisely, reliably and results-oriented under time pressure
- Professional and business-appropriate demeanor toward colleagues, clients and partners
- Confident handling of Microsoft Office software
- Fluent German and English, spoken and written
Benefits
- Home office and remote work
- Company pension plan with employer contribution
- Subsidy for the Deutschlandticket (public transport ticket)
- Employee discounts and subsidy for membership in Urban Sports Club / EGYM Wellpass
- Fresh fruit, coffee, tea, sparkling water
- Flexible working hours and a wide range of training and development opportunities, including conference attendance; support for part-time further education (e.g., Master's) upon agreement
- Comprehensive onboarding program (also tested for remote)
- Company laptop provided (choice of Windows: Lenovo X1 Carbon or Apple: MacBook Pro)
- Collegial team collaboration and modern centrally located offices with spacious breakout areas
- Good advancement opportunities and the chance to make an impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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