About the role

Senior Performance Marketing Manager at KingMakers driving acquisition performance and building a high-performing in-house marketing function across South Africa and beyond.

Responsibilities

Own the performance strategy
Define and execute the performance marketing strategy across paid channels (Meta, Google and beyond).
Own key acquisition metrics: FTDs, CPA, New User NGR, LTV and overall channel efficiency.
Shift optimisation from short-term CPA to long-term customer value.
Drive execution and performance
Stay close to daily campaign performance and optimization.
Step into hands-on execution when needed.
Ensure best-in-class campaign setup, tracking and reporting.
Build and lead the team
Hire, manage and develop Performance Marketing Specialists.
Create a high-performance culture with clear ownership and accountability.
Set the structure for a scalable in-house function.
Manage partners and stakeholders
Manage external partners, platforms and commercial relationships.
Work closely with Product, Data and Marketing teams.
Deliver clear weekly and monthly performance reporting to stakeholders.
Build for scale
Contribute to expanding performance marketing into new markets over time.
Help define how performance marketing operates across the group.
Continuously improve processes, tools and ways of working.

6+ years in performance marketing with leadership experience.
Strong hands-on experience across Meta, Google and other paid channels.
Background in high-performance environments (iGaming, fintech, eCommerce or agencies).
Experience managing large budgets and delivering against performance targets.
Strong data-driven approach to decision making.
Ability to understand and explain performance drivers, not just report numbers.
Comfortable redefining business metrics into actionable performance marketing KPIs.
A hybrid operator: strategic thinker who can also execute.
Experience managing or mentoring team members.
Strong stakeholder management and communication skills.
Comfortable working in fast-paced, evolving environments.
Nice to Have: Experience in iGaming or betting.
Nice to Have: Experience building or scaling an in-house performance marketing team.
Nice to Have: Exposure to non-self-serve channels and partner management.

Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.