Hybrid Global Campaign Manager – Retention, Email & Mobile CRM

at TomTom

• Job title: Global Campaign Manager – Retention, Email & Mobile CRM
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Amsterdam, Netherlands

About the role

• Global Campaign Manager leading retention efforts in email and mobile CRM for TomTom's innovative solutions. Driving customer engagement strategies for a diverse global audience.

Responsibilities

• At TomTom… You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better. We are proud to be one team of more than 3,500 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens, and cities move towards a safe, autonomous world that is free of congestion and emissions. Our team achieves more every day. So can you. As a Global Campaign Manager, you will be part of our Retention team, where our mission is to elevate customer experience and boost retention across a global customer base of more than 50 million users. But let’s be clear: this is not your standard CRM role. In this position, you will own several CRM channels, with email and mobile notifications as your main playground. These channels power communication across a variety of products, which means your work will be wonderfully diverse- from classic, proven CRM approaches to bold, creative, and experimental concepts. No two days or campaigns will look the same. And the best part? You’ll have creative freedom.

Requirements

• A bachelor’s or academic degree in Business, Marketing, or a related field.
• 2-4 years of experience in a digital/CRM role.
• Proven CRM expertise, especially in email marketing, lifecycle flows, segmentation, and targeting.
• Experience in mobile marketing (push notifications, in-app messaging).
• Strong stakeholder-management skills and the ability to communicate professionally and empathetically across different cultures.
• Comfort working in a fast-paced environment with shifting priorities.
• Strong analytical abilities and confidence using data to drive decisions.
• Solid understanding of segmentation strategy, experimentation, and A/B testing.
• An eye for improving processes and boosting operational efficiency where needed.
• Highly organized, detail-oriented, proactive, and a natural self-starter.
• Excellent written and verbal communication skills.
• Operational excellence ensuring your campaigns go out smoothly, accurately, and on time.
• The ability to roll up your sleeves and operate both strategically and hands-on when needed.
• A fun, curious, creative, and open-minded approach — and genuine enjoyment working in an international, multicultural environment.
• Fluency in English; additional languages are a plus.