Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Lead Paid Social strategy for KPI-driven performance marketing at Quantum. Responsible for optimizing campaigns and driving revenue growth for aggregator brands.
Responsibilities
- Develop and execute the paid social strategy for aggregator brands, ensuring the channel is delivering the required volume and ROI.
- Manage account budgets, ensuring spend delivery and efficiency are inline with our ROAS targets.
- Monitor paid social performance numbers, maximising KPIs at all stages of the funnel, such as CTR, CVR and ROAS.
- Make daily management and optimisation decisions and ensure they are implemented with accuracy
- Implement best practice account and technical approaches across all brands and ensure the accounts are operating as efficiently as possible
- Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
- Implementing robust creative and landing page optimisation testing processes
- Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
- Closely monitor competitor paid social activity to not only understand the market, but also to improve our position within it
- Implement creative strategies and ad sets together with Creative team to deliver optimal business performance
- Become the business paid social champion by identifying and understanding market trends then sharing that insight with the wider business
- Be a skilled manager with a proven track record of developing members of staff through regular contact and coaching
- Take responsibility for your team’s performance and career development
Requirements
- Established in a paid social account management role
- Forensic knowledge of X, Meta, Reddit and Snapchat platforms
- Profit-focused and KPI driven
- Excellent communication skills
- Incredibly organised and confident in a fast-paced environment
- A commercial attitude
- Highly numerate, analytical and target driven with the proven ability to deliver ROI
- Obsessive about monitoring and driving performance
- Knowledge of digital advertising platforms such as; Display, Taboola & App Marketing
- Experience in managing large monthly budgets
- Knowledge of pixel/ CAPI implementation, tracking systems and analytics software
- Strong reporting skills with an advanced working knowledge of Microsoft Excel and experience of data visualisations systems such as Tableau
- Involvement in projects from inception to completion from a commercial and technical standpoint
- Experienced in motivating, coaching and developing a diverse team
- Passionate about processes with an impeccable level of attention to detail
- You thrive when working as part of a team
- Last but not least, you’ll have no ego!
Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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