Performance Marketing Manager leading multi-channel B2B lead generation strategies and delivering measurable growth. Collaborating with teams to align marketing performance with sales success in the United Kingdom.
Responsibilities
Join us as a dynamic Performance Marketing Manager with a strong commercial focus
Spearhead and elevate multi-channel lead generation within our B2B business
Take full ownership—planning, executing, optimising, and driving success across channels such as PPC, Paid Social, SEO, Affiliates, and CRO
Be accountable for delivering measurable pipeline and lead growth, with a keen eye on budget management
Collaborate closely with agency partners and internal teams
Help shape our digital growth strategy by linking marketing performance directly to sales success
Align marketing, sales, digital teams, and external partners for seamless alignment
Own end-to-end multi-channel campaign delivery
Track and optimise key metrics including CPL, CAC, ROI, and pipeline contribution
Implement SEO strategies to grow high-quality organic traffic
Lead CRO initiatives including landing page optimisation, A/B testing, and user journey improvements
Provide clear, data-driven reporting to senior stakeholders on performance and ROI
Requirements
Bring 5–8 years of dynamic experience in performance marketing, preferably in B2B or lead generation settings
Demonstrate your mastery across PPC, Paid Social, SEO, Affiliates, and CRO, driving impactful campaigns that stand out.
Showcase your strong background in managing and optimising multi-channel budgets
Possess hands-on expertise with analytics, tracking, and attribution tools to measure success and inform strategy.
Prove your ability to deliver tangible commercial results, including pipeline growth, revenue increases, and impressive ROI.
Excel at collaborating with agencies and cross-functional teams to align goals and achieve outstanding outcomes.
Benefits
25 days holiday plus bank holidays
Holiday purchase scheme available
Pension – Salary exchange Scheme
Life Assurance
My Culligan benefits -Discount platform
Culligan Product discounts
Employee Assistance programme
Ongoing Training and Development
Enhanced maternity, paternity, and grandparent leave
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