Lead Paid Social strategy for KPI - driven performance marketing at Quantum. Responsible for optimizing campaigns and driving revenue growth for aggregator brands.
About the role
- Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
Responsibilities
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns, product launches, and report results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs, testing plans, and coordinate end-to-end implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Requirements
- 3+ years relevant experience
- Bachelor’s degree OR Any equivalent combination of education and experience
Benefits
- Comprehensive, choice-based programs to support all aspects of personal wellbeing
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support for your mental health
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