Marketing Manager developing and executing marketing strategies for global specialty chemicals company. Strengthening brand presence and driving impactful marketing activities across digital channels and initiatives.
About the role
- Campaign Marketing Specialist helping Kaseware build and optimize marketing campaigns. Focusing on demand generation and executing joint initiatives across brands.
Responsibilities
- Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
- Execute multi-channel campaigns including email, gated content, webinars, and event driven initiatives
- Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
- Maintain campaign hygiene including lists, properties, workflows, and automation logic
- QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
- Build and deploy marketing emails within HubSpot using existing templates
- Support segmentation, personalization, and A/B testing initiatives
- Monitor email performance and flag optimization opportunities
- Ensure compliance with deliverability and data privacy best practices
- Support the Event Specialist with campaign execution for webinars, virtual events, and in person events
- Build event registration pages, confirmation emails, reminder workflows, and post event follow up campaigns
- Assist with lead processing, attribution, and post event reporting
- Coordinate timelines and execution details to ensure events are supported by effective demand
- Work closely with the Demand Generation Manager to execute campaign plans and timelines
- Coordinate with content, design, and sales teams as needed to support campaign delivery
- Maintain clear documentation and communication around campaign status and deliverables
Requirements
- 2 to 4 years of experience in a B2B marketing or demand generation role
- In-depth and hands on experience with HubSpot including email, workflows, forms, landing pages, and lists
- Working knowledge of campaign planning and execution in a B2B environment
- Experience supporting email marketing programs with a performance driven mindset
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Comfortable working in a fast paced, execution focused marketing team
- Language: English
Benefits
- Excellent health, dental, and vision insurance with generous company contribution
- Flex Spending Accounts
- Unlimited paid vacation
- 12 paid company holidays
- Paid Sick Time
- Paid Parental Leave
- 401k with company matching
- EcoPass provided for Colorado-based employees
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