Marketing Manager for Meta Ads handling strategic planning and optimization of performance campaigns. Collaborating with various teams to enhance Meta Advertising effectiveness and budget management.
About the role
- Pessoa Especialista de Marca para a Youse Seguros, focada em estratégias de branding e imagem de marca. Responsável por implementar e monitorar a identidade da marca alinhada aos objetivos de negócio.
Responsibilities
- Creation and implementation of branding strategies aligned with business objectives.
- Development and management of the evolution of brand identity and product recognition.
- Definition and validation of the brand's key messages; maintenance of the product concept and verbal and visual universe.
- Ensure brand consistency across all touchpoints and customer-facing interfaces.
- Ongoing monitoring of brand perception among the target audience, conducting benchmarking and competitive positioning analyses.
- Support brand positioning in major campaigns.
- Manage image-tracking research vendors; monitor and analyze brand indicators and prepare executive materials.
- Create and support the development of the company's strategic presentations.
- Proactively source and respond to sponsorship project opportunities.
- Conduct studies to understand market movements and competitor activity.
- Manage requests for the development of creative assets and initiatives with the creative team.
Requirements
- Proven experience working in Branding.
- Strong knowledge of marketing strategies and market research.
- Excellent verbal and written communication skills.
- Analytical and strategic thinking, with an opportunity-focused mindset and results orientation.
- Agility, creativity, and inventiveness to turn insights into communications.
- Strategic vision and results orientation, with the ability to align business, communications, and brand.
- Proficiency in data analysis and presentation tools.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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