Hybrid Head of 1:1 Growth

at Digitalenta

• Job title: Head of 1:1 Growth
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Stockholm, Sweden

About the role

• Strategic leadership role at Cheffelo to drive 1:1 customer acquisition growth through personalized channels. Focusing on data-driven customer journeys in the meal kit delivery industry.

Responsibilities

• Own the 1:1 customer acquisition growth strategy across customer-facing channels – from email and app to SMS and telemarketing
• Design and execute personalised campaigns across the customer journey – specifically accountable for driving acquisition and reactivation
• Leverage data, insights and predictive models to power segmentation, targeting and optimisation
• Build the tools and infrastructure to test, measure, and scale what works – across brands and markets

Requirements

• Fließend in Englisch – eine skandinavische Sprache ist ein Plus
• Mehrere Jahre Erfahrung im CRM, Marketing-Automatisierung oder Kundenanalyse, idealerweise in einem DTC- oder abonnementbasierten Unternehmen
• Erfahrung mit CDPs und Plattformen wie Braze, SFMC, Adobe, Bloomreach oder Voyado
• Kombinieren strategisches Denken mit einem praktischen Ansatz – Sie scheuen sich nicht, in die Daten oder die Werkzeuge einzutauchen

Benefits

• Comprehensive health insurance
• Discounted meal kits delivered to your door
• Flexible hybrid setup with modern offices
• High degree of autonomy
• Support to make bold decisions