Strategic leadership role at Cheffelo to drive 1:1 customer acquisition growth through personalized channels. Focusing on data-driven customer journeys in the meal kit delivery industry.
Responsibilities
Own the 1:1 customer acquisition growth strategy across customer-facing channels – from email and app to SMS and telemarketing
Design and execute personalised campaigns across the customer journey – specifically accountable for driving acquisition and reactivation
Leverage data, insights and predictive models to power segmentation, targeting and optimisation
Build the tools and infrastructure to test, measure, and scale what works – across brands and markets
Requirements
Fließend in Englisch – eine skandinavische Sprache ist ein Plus
Mehrere Jahre Erfahrung im CRM, Marketing-Automatisierung oder Kundenanalyse, idealerweise in einem DTC- oder abonnementbasierten Unternehmen
Erfahrung mit CDPs und Plattformen wie Braze, SFMC, Adobe, Bloomreach oder Voyado
Kombinieren strategisches Denken mit einem praktischen Ansatz – Sie scheuen sich nicht, in die Daten oder die Werkzeuge einzutauchen
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