Hybrid Director, Social Media Agency

Posted 2 hours ago

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About the role

  • Director leading Paid Social strategies for a media agency based in Frankfurt, Germany. Scaling operations and fostering a performance-driven culture through innovative solutions.

Responsibilities

  • Define and scale a modern Paid Social portfolio (incl. AI solutions)
  • Drive integration with Organic Social, Commerce, and Investment
  • Own product, tools, processes, and KPI development
  • Lead a ~25 FTE team + offshore teams
  • Develop talent, org structure, and performance culture
  • Act as mentor for senior leadership (EDs, Group Heads)
  • Standardize and optimize workflows
  • Drive automation, efficiency, and outsourcing initiatives
  • Ensure high-quality execution via KPI tracking
  • Bring in global best practices and translate locally
  • Develop guidelines for platforms, targeting, formats, measurement
  • Launch new digital products (e.g. guarantees, investment models)
  • Collaborate across agency brands and global teams
  • Represent Paid Social internally & externally
  • Drive change management and enablement

Requirements

  • Strong experience managing large-scale Paid Social (Meta, TikTok, etc.)
  • Proven leadership of larger teams
  • Deep expertise in automation, efficiency & process design
  • Strong data & measurement mindset
  • Excellent communication skills (DE/EN, incl. C-level)

Job title

Director, Social Media Agency

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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