Director leading Paid Social strategies for a media agency based in Frankfurt, Germany. Scaling operations and fostering a performance-driven culture through innovative solutions.
Responsibilities
Define and scale a modern Paid Social portfolio (incl. AI solutions)
Drive integration with Organic Social, Commerce, and Investment
Own product, tools, processes, and KPI development
Lead a ~25 FTE team + offshore teams
Develop talent, org structure, and performance culture
Act as mentor for senior leadership (EDs, Group Heads)
Standardize and optimize workflows
Drive automation, efficiency, and outsourcing initiatives
Ensure high-quality execution via KPI tracking
Bring in global best practices and translate locally
Develop guidelines for platforms, targeting, formats, measurement
Launch new digital products (e.g. guarantees, investment models)
Collaborate across agency brands and global teams
Represent Paid Social internally & externally
Drive change management and enablement
Requirements
Strong experience managing large-scale Paid Social (Meta, TikTok, etc.)
Proven leadership of larger teams
Deep expertise in automation, efficiency & process design
Strong data & measurement mindset
Excellent communication skills (DE/EN, incl. C-level)
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