Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
About the role
- Associate Marketing Director developing lung cancer marketing strategies at Johnson & Johnson. Leading collaborations with global partners and executing launch plans for products in China.
Responsibilities
- Develop Amivantamab/Lasertinib launch/brand strategy and develop launch readiness programs for launch excellence by driving discussion and aligning views from key stakeholders (China commercial cross functional team, Access/Pricing, MAF, China R&D)
- Lead forecasting and financial analysis along business cycle and strategic planning of lung cancer for short to long term growth opportunities and challenges
- Collaborate with and influence global partners (commercial and R&D) and regional stakeholders to make sure China market insight and input to be proactively delivered and to maximize China opportunities in the planning and support.
- Take lead to make aligned launch strategy and investment with AP and global key stakeholders for brand strategy and launch plan
- Develop metrics plan, analyze multichannel activities, track program results and optimize campaigns, following agile methodology (a test-learn-adapt)
- Monitor the performance of owned assets against agreed metrics and provide timely reports
Requirements
- Expertise and rich hands on experiences in lung cancer commercial & marketing in strategy development and execution (minimum 3+ yrs of hands on experiences)
- Strong communication skills and stakeholder management capabilities including multi-national cross functional team and global team
- Capable to lead direct report (2 product managers) and grow people and capability
- Experiences of partnering with AP regional/global key stakeholders to communicate, drive alignment and develop agenda to make influence.
- Proven track record in developing business planning and launching new products as well as developing business models
- Experiences of portfolio management and pipeline management from end to end perspectives (early pipeline to launch/in line products)
Benefits
- Work locations: Hybrid in Shanghai, China and Beijing, China
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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