Hybrid Digital Channels Analyst

at Jazztech computer

• Job title: Digital Channels Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Digital Channels Analyst optimizing user journeys for financial product sales. Collaborating with marketing and product teams to improve user experience and conversion rates.

Responsibilities

• You will be responsible for optimizing the digital journeys of financial products, with a focus on driving sales conversion and continuously improving the user experience.
• We are looking for a data-driven professional who uses data to identify opportunities and gaps, is not satisfied with the status quo, and can identify and develop actions to improve performance KPIs; proactive and able to adapt quickly in a dynamic environment.
• Performance Analysis and Journey Optimization: identify bugs, friction points, drop-off points and opportunities for improvement.
• Monitor and analyze daily sales performance metrics across digital channels.
• Analyze the sales funnel, proposing and executing actions to optimize performance and increase conversion.
• Evaluate initiatives to prioritize them with Product teams and supporting areas.
• Detail and track ongoing workstreams, including projects, actions and studies to scale sales in digital channels.
• Conduct discovery and benchmark competitors' offers and journeys to identify best practices and opportunities.
• Present results and opportunities to stakeholders.
• Manage the initiatives under your responsibility, ensuring alignment and transparency.
• Collaborate with the Marketing team on planning and executing communication campaigns for digital channels.
• Monitor daily channel contract sign-ups to identify trends and needs for continuous improvement.
• Perform operational controls to calculate incentive payments and plan capacity for the sales team.

Requirements

• Proven experience with digital products, focused on performance and conversion.
• Previous experience with financial products.
• Strong analytical skills and a data-driven mindset, with the ability to turn analysis into insights and actions.
• Knowledge of data analysis tools and dashboarding platforms.
• Advanced Excel skills for manipulating and analyzing large datasets.
• Understanding of sales funnels and digital marketing metrics.
• Familiarity with marketing automation and CRM tools (desirable).
• Certifications in digital product development, Digital Marketing and AI for business.
• Degree in Business Administration, Economics, Engineering or related fields.
• Postgraduate degree or specialization in an AI-for-business field (a plus).

Benefits

• Employment under CLT regime;
• Alelo Meal Card (Alelo Refeição);
• Alelo Food Card (Alelo Alimentação);
• Amil health and dental plan;
• Access to Sanus, your personalized health concierge;
• Wellhub;
• Flexible working hours;
• Daycare allowance;
• Day off during your birthday month;
• Educational partnerships.