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About the role
- Digital Analyst for Holz-Richter's online shop, analyzing digital performance and optimizing strategies across channels. Collaborating with teams to enhance e-commerce success with data-driven insights.
Responsibilities
- Responsible for analyzing, evaluating and interpreting the performance of our casando online shop across all digital channels
- Developing dashboards and reports to measure and optimize traffic, conversion rates, customer journeys and campaign performance
- Close collaboration with teams from Online Marketing, UX, IT and Product Management to derive data-driven recommendations for action
- Quality assurance and further development of our tracking setup (e.g. Google Tag Manager, GA4, Consent Management)
- Identifying trends, opportunities and weaknesses and deriving concrete optimization measures for the shop, campaigns and customer experience
Requirements
- Professional experience in Digital Analytics, web analytics or performance marketing
- Solid knowledge of Google Analytics 4, Google Tag Manager and ideally Looker Studio
- Strong analytical understanding and the ability to present complex data clearly and understandably
- Experience with conversion tracking or attribution models is a plus
- Structured, independent work style and enthusiasm for data-driven decision making
- Very good German language skills, both written and spoken, and strong team spirit
Benefits
- A dynamic team with motivated colleagues
- Flexible working hours and a flexitime account
- Christmas bonus and vacation pay
- Hybrid working model (3 days in office / 2 days remote per week)
- Employer contributions to employee savings scheme (Vermögenswirksame Leistungen)
- Company bike (JobRad)
- Modern working environment
- A family-like working atmosphere with flat hierarchies
- Exciting projects and the opportunity to contribute your own ideas
- Company pension scheme and occupational disability insurance
- Training and development opportunities in e-commerce
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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