Senior Product Marketing Manager defining product narratives and strategies at Recharge. Collaborating closely with cross - functional teams to deliver compelling product solutions.
About the role
- Product Marketing Specialist for Itron, managing integrated marketing programs across energy and water sectors. Collaborating with product management and sales to enhance market presence and customer engagement.
Responsibilities
- Plan, execute, and manage integrated marketing programs and campaigns across multiple lines of business, ensuring alignment with business priorities and customer needs.
- Develop clear, differentiated market positioning and messaging that authentically communicates the value of Itron’s technology solutions.
- Create and contribute content for newsletters, advertising, promotional programs, trade shows, events, and digital marketing channels, with a strong focus on customer impact.
- Collaborate with corporate marketing to coordinate resources, execute campaigns, and track performance against defined goals and metrics.
- Identify, recommend, and help secure opportunities to promote Itron solutions through industry associations, events, sponsored media, and content campaigns; analyze results to optimize performance and investment.
- Support the development and execution of Itron‑led and industry‑sponsored lead generation and awareness initiatives.
- Develop and promote sales enablement tools, content, and training for direct and channel sales teams to support new customer acquisition and revenue growth.
- Analyze marketing performance data (e.g., campaign results, conversion rates, digital engagement) to continuously improve strategies and outcomes.
- Contribute content to internal and external communications, including email campaigns, newsletters, articles, and web content.
- Partner with sales teams and customers to develop case studies, testimonials, videos, awards submissions, and other proof‑point assets.
- Collaborate with corporate marketing and sales to identify and secure speaking and thought‑leadership opportunities that elevate Itron’s industry presence.
Requirements
- 2+ years of experience in product marketing, marketing communications, or a related role.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
- Strong organizational and project management skills, with the ability to manage multiple priorities and deliver results with accountability.
- Excellent written and verbal communication skills, with the ability to engage diverse audiences.
- Experience translating technical concepts into clear, compelling, and customer‑focused content.
- Background in technical and business writing and content marketing.
- Demonstrated ability to collaborate effectively with cross‑functional teams in both remote and in‑person environments.
- Willingness and ability to travel approximately 15%.
Benefits
- financial, social, health and wellbeing programs
- paid vacation
- 401k matching
- employee stock purchase program
- hybrid work schedule
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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