Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
About the role
- Junior Product Marketing Manager optimizing funnels for Kodree, an EdTech platform. Collaborating with marketing and acquisition teams to enhance user engagement and growth.
Responsibilities
- Generate hypothesis backlog to optimize performance of existing web funnels.
- Run A/B testing to improve key metrics (CR, LTV) and scale successful results.
- Research new directions: user needs, pains, and motivations; and build new acquisition funnel end-to-end.
- Analyze market and competitors for new growth opportunities.
- Conduct users' interviews to better understand our persona and deliver value.
- Work with key metrics: CR across all funnel steps, LTV/CAC, as well as overall marketing spend.
- Work in close collaboration with Creative Marketing and User Acquisition.
Requirements
- At least one year of experience as a product marketing manager in the field of web funnels.
- Hands-on experience in A/B testing and can connect hypothesis to business outcome.
- Strong analytical mindset and know how to work with key marketing metrics (CR, CPA, AOV, LTV, ROI).
- Experience with Amplitude, MixPannel or similar analytics tools.
- See acquisition funnel as a holistic journey that starts from a creative and positive product experience (not just purchase).
- Seek ownership and want to implement your vision end-to-end.
- Great communication and collaboration skills.
- English level is Upper Intermediate.
Benefits
- Office/hybrid work format.
- Freedom to build.
- No micromanagement.
- No policies.
- Full ownership of your ideas.
- Top-tier team.
- Paid vacation + sick leave.
- English courses.
- Apple gear.
- Company-paid lunches.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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