Marketing student supporting social media presence and content creation for IT consultancy beckconsult. Engaging in email marketing, project execution, and content development while studying.
About the role
- Marketing Lead responsible for designing and executing demand generation strategies for the EMEA region. Building and scaling the regional pipeline engine from the ground up in a hybrid role.
Responsibilities
- Own EMEA Demand & Pipeline
- Own the demand generation strategy and pipeline target for EMEA
- Build a regional marketing plan aligned to revenue goals, GTM priorities, and Sales needs
- Forecast, track, and optimize pipeline contribution and ROI across programs
- Execute Across the Full Funnel
- Plan and execute field marketing activities
- Partner with the digital team in HQ on multi-channel campaigns and content
- Localize and adapt global campaigns, messaging, and content for EMEA audiences
- Build and manage the EMEA marketing calendar, coordinating launches and activations across teams
- Field & Event Marketing
- Own and execute in-person and field marketing programs including regional events, executive dinners, roadshows, and community activations
- Partner closely with Sales to align events to target accounts, active opportunities, and pipeline acceleration
- Sales & Cross-Functional Partnership
- Act as the primary marketing partner to EMEA Sales leadership
- Align tightly with Sales on targeting, account priorities, and deal support
- Partner with Partner marketing to design and execute co-marketing programs
- Demand Gen to leverage playbooks and shared channels
- Product Marketing & Brand to ensure consistent, compelling messaging
- Marketing Ops & Analytics to ensure clean execution and measurement
Requirements
- 6-8+ years of B2B SaaS demand generation experience, ideally in high-growth environments
- Proven experience owning a regional pipeline number and driving measurable revenue impact
- Strong marketing generalist skillset
- Experience executing field marketing and in-person events
- Deep comfort partnering with Sales
- Experience localizing or building marketing programs for EMEA markets
- Highly organized, self-directed, and comfortable working autonomously as a first regional hire
- Data-driven mindset with a strong bias toward testing, learning, and optimization
Benefits
- Private Medical & Dental insurance, covered at 100% for you and dependents
- Life assurance and Income Protection
- Generous leave policies, including parental leave, medical leave, and compassionate leave
- Family-forming support through Maven for you and your partner
- Monthly stipends for wellbeing, hybrid work, and (if applicable) phone use
- Standard pension contribution scheme
- Regular team events to connect, recharge, and have fun
- And most importantly, the opportunity to help build the company you want to work at
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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