Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
About the role
- Marketing Strategy Intern supporting Capcom's marketing operations and campaigns through research and development of marketing tactics. Collaborating with teams on project deliverables for the video game industry.
Responsibilities
- Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns
- Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch
- Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative
- Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises
- Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods
- Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games
- Submit asset requests through project management tools such as Wrike
- Other tasks/projects as assigned
Requirements
- Pursuing a BS degree in Business Administration, Marketing, Math, Communications, Psychology, Gaming, Video/TV Production or another related field
- Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
- Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC)
- Keen interest in the interactive entertainment industry
- Knowledgeable about industry brands; notably Capcom
- Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners
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