Assistant Vice President developing marketing initiatives to enhance customer engagement with Now TV services. Leading content promotion and managing partnerships with over 130 sports and entertainment channels.
About the role
- Account-Based Marketing Manager at fintech company driving ABM strategy and execution. Collaborating with sales and marketing teams to optimize account engagement and revenue generation.
Responsibilities
- Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
- Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Requirements
- 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- Experience fintech or startup environments, preferred
- Proficiency in any data visualization tool
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
- Health insurance
- Flexible work hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Manager of Integrated Retail Marketing at Royal Caribbean, leading promotional strategies and retail marketing campaigns. Enhancing customer engagement across various channels in Miami.
Partner Marketing Manager leading marketing strategies for Trimble's AECO software brands. Collaborating with partners to maximize regional growth and market success.
Marketing Manager at Autify driving B2B demand generation strategies and leading cross - functional collaboration. Focusing on lead generation, marketing operations, and team management.
Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
Marketing Strategy Manager focusing on co - marketing strategy for B2C and B2B growth at Paysafe. Driving partner activation and data - driven marketing outcomes in a hybrid role based in Jacksonville.
Senior marketing leader at Thomas, responsible for global marketing strategy and brand positioning. Collaborating with sales to drive demand and revenue in a changing market landscape.
Marketing Manager leading brand - centric and integrated campaigns at Pearson, focusing on English Language Learning. Driving measurable performance through strategic go - to - market initiatives and innovative user engagement.
Lifecycle Marketing Intern supporting FamilySearch's lifecycle marketing efforts through content creation and channel management. Collaborating with teams to enhance user engagement in genealogy.
Responsable Communication, Marketing & RSE for Fert Recyclage, focusing on strategic projects and brand identity in circular economy.