Specialist, Growth Strategy focused on translating data and analytics into clear narratives for stakeholders. Joining Snap Inc.'s Growth Product team to enhance engagement and growth metrics.
About the role
- B2B Marketing Manager overseeing marketing strategies and execution in a hybrid role for an educational organization. Focusing on B2B products and collaborating with sales and content teams.
Responsibilities
- Independently manage and further develop comprehensive B2B marketing initiatives in close collaboration with Sales and specialized B2B experts.
- Analyze market, audience, and performance data to continuously optimize the entire marketing ecosystem.
- Develop and own persuasive B2B copy across all channels — audience-targeted, conversion-driven, and context-appropriate, regardless of medium.
- Work closely with Sales, Content, Design, and external experts to translate complex offerings into clear, effective messages.
- Ensure the conceptual and technical implementation of all marketing activities in alignment with Sales, Product, and internal systems.
- Strategically scale effective initiatives — with clear priorities, measurable goals, and increasing strategic responsibility.
Requirements
- At least 3–5 years of solid B2B marketing experience, ideally in education, professional development, or with complex/consultative products.
- Proven strong strategic and analytical understanding of holistic marketing ecosystems.
- Advanced copywriting expertise: you think like the audience, write like the audience, and use words that precisely achieve the intended effect — tailored to channel and objective.
- Experience working closely with sales teams and collaborating with specialized B2B experts.
- High level of ownership, entrepreneurial mindset, and motivation to take on a leadership role in the future.
- Willingness to regularly contribute to on-site marketing activities (location: Mannheim).
Benefits
- Salary: €36,000–€48,000 base (depending on skills and experience).
- Opportunity for a three-digit commission per participant (resulting in four- to five-digit annual commission).
- State-of-the-art office in cooperation with Snocks GmbH (part of a €100M+ corporate group).
- High flexibility and freedom to work autonomously, with a performance-driven structure.
- Small, closely collaborating team with flat hierarchies, short decision-making paths, and a strong implementation and performance focus.
- Direct impact on growth, marketing, and positioning.
- Close collaboration with experienced B2B experts, targeted knowledge transfer, and active support for your professional, strategic, and personal development.
- Deep insight into AI-driven business models and marketing approaches — with room to build your own skills and sustainably increase your market value.
- Marketing a no-brainer B2B product with a clear value proposition and a strong competitive moat (delivers knowledge and revenue rather than costs).
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