Hybrid B2B Marketing Manager – Strategic Growth

at iQ-Hub GmbH

• Job title: B2B Marketing Manager – Strategic Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €36,000 - €48,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mannheim, Germany

About the role

• B2B Marketing Manager overseeing marketing strategies and execution in a hybrid role for an educational organization. Focusing on B2B products and collaborating with sales and content teams.

Responsibilities

• Independently manage and further develop comprehensive B2B marketing initiatives in close collaboration with Sales and specialized B2B experts.
• Analyze market, audience, and performance data to continuously optimize the entire marketing ecosystem.
• Develop and own persuasive B2B copy across all channels — audience-targeted, conversion-driven, and context-appropriate, regardless of medium.
• Work closely with Sales, Content, Design, and external experts to translate complex offerings into clear, effective messages.
• Ensure the conceptual and technical implementation of all marketing activities in alignment with Sales, Product, and internal systems.
• Strategically scale effective initiatives — with clear priorities, measurable goals, and increasing strategic responsibility.

Requirements

• At least 3–5 years of solid B2B marketing experience, ideally in education, professional development, or with complex/consultative products.
• Proven strong strategic and analytical understanding of holistic marketing ecosystems.
• Advanced copywriting expertise: you think like the audience, write like the audience, and use words that precisely achieve the intended effect — tailored to channel and objective.
• Experience working closely with sales teams and collaborating with specialized B2B experts.
• High level of ownership, entrepreneurial mindset, and motivation to take on a leadership role in the future.
• Willingness to regularly contribute to on-site marketing activities (location: Mannheim).

Benefits

• Salary: €36,000–€48,000 base (depending on skills and experience).
• Opportunity for a three-digit commission per participant (resulting in four- to five-digit annual commission).
• State-of-the-art office in cooperation with Snocks GmbH (part of a €100M+ corporate group).
• High flexibility and freedom to work autonomously, with a performance-driven structure.
• Small, closely collaborating team with flat hierarchies, short decision-making paths, and a strong implementation and performance focus.
• Direct impact on growth, marketing, and positioning.
• Close collaboration with experienced B2B experts, targeted knowledge transfer, and active support for your professional, strategic, and personal development.
• Deep insight into AI-driven business models and marketing approaches — with room to build your own skills and sustainably increase your market value.
• Marketing a no-brainer B2B product with a clear value proposition and a strong competitive moat (delivers knowledge and revenue rather than costs).