Research Manager leading the largest global brand health measurement programme at Ipsos, overseeing research processes across multiple markets and leveraging expertise in data analysis.
Responsibilities
Manage the end-to-end research processes of a large global tracking programme across multiple markets.
Work as part of a large team of onshore and offshore team members and be directly responsible for getting client sign-off on research materials, managing script checking, translations, fieldwork launch, overseeing data quality protocols and using automated tools to build dashboard and PowerPoint reports.
Take full ownership of specific client deliverables, building strong client relationships, delivering and supporting on client engagement sessions (training, debriefs etc).
Work alongside internal operations teams to get the best data for clients by providing clear specifications and instructions.
Supervise and provide guidance to more junior members of the team, including graduates.
Review and ensure the quality of all project materials and deliverables, including questionnaires, data files, dashboards, reports, and presentations.
Requirements
Proven track record of success in market research, with experience in managing projects and client relationships, within various industries including FMCG
A passion for brand strategy and experience in working on large global brand tracking programme(s)
Experience in creating and reviewing materials for clients, such as analysis specs, questionnaires and PowerPoint reports
Solid research skills including questionnaire & study design, project processes, sampling and basic analytical techniques.
Proficiency in Microsoft Word, Excel and PowerPoint
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