Hybrid Market Research Ad Sales, Go-To-Market Lead

at Ipsos North America

• Job title: Market Research Ad Sales, Go-To-Market Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, New York City, United States

About the role

• Go-to-Market Lead responsible for strategic Ad Sales solutions at Ipsos. Engaging with senior client contacts and leading the initial commercial conversations in a hybrid role.

Responsibilities

• Leverage your existing network to secure meetings with senior decision-makers (Ad Sales Insights, Measurement, Ad Sales, Business Marketing) at major sell-side platforms across media, tech, ad tech, publishing, and retail media networks.
• Act as the "executive door opener," creating opportunities for the wider Ipsos team to pitch.
• Identifying the "Power Base" within client organizations—figuring out who holds the budget for ad sales insights, measurement, and attribution, and getting a seat at that table.
• Ensure our offer "speaks the language" of ad sales buyers. You will translate complex Ipsos methodologies into streamlined, commercially viable propositions that solve immediate Ad Sales headaches (e.g., proving ROAS, sales lift, audience quality, competitive differentiation, etc.).
• Refine our pitch decks and proposals before they go to the client to ensure they are fit for purpose.
• Feedback market intelligence & voice of client POV’s to internal Ipsos product teams.
• The Setup: Lead the initial commercial conversations to scope the opportunity.
• The Squad: Quickly identify and assemble the right internal delivery experts (Research Directors, Data Scientists) to join the pitch.
• The Assist: Lead the commercial negotiation while allowing the technical team to sell the methodology.
• The Sponsor: Once the scope is defined and the deal is contracted, you act as executive sponsor.

Requirements

• 10+ years in Media, Ad Tech, or Market Research with a focus on Commercial Strategy or Strategic Partnerships.
• Proven experience in a "Co-Sell" or "Overlay" sales model—working alongside other teams to win business rather than selling solo.
• Demonstrated ability to package complex products into simple commercial narratives.
• Strong grasp of the Ad Sales buying cycle.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options