Hybrid Senior Content and Advertising Analyst

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About the role

  • Content Analyst responsible for planning and publishing brand content. Collaborating with teams and managing digital campaigns to enhance brand visibility across multiple platforms.

Responsibilities

  • Plan the editorial calendar for all platforms (Instagram, LinkedIn, TikTok, etc.)
  • Create and publish content aligned with the brand identity
  • Monitor interactions and engagement, responding to comments and messages
  • Identify and negotiate with influencers relevant to the brand
  • Manage contracts and campaign deliverables with partners
  • Ensure alignment between digital activities and communication and marketing objectives
  • Review reports and results provided by partners/agencies, suggesting strategic adjustments when necessary
  • Ensure alignment between digital actions and offline campaigns
  • Work collaboratively with other areas (sales/commercial, product, events) to ensure synergy in activities
  • Plan and control the budget allocated to digital activities and influencers
  • Develop strategies for organic and paid growth
  • Analyze trends and propose innovations for the brand's digital presence

Requirements

  • Strong command of major social networks and their tools
  • Knowledge of metrics and KPIs (engagement, reach, CTR, etc.)
  • Familiarity with scheduling and monitoring tools
  • Knowledge of copywriting and storytelling
  • Degree in Social Communication, Marketing, Advertising, Journalism, or related fields
  • Additional courses in Digital Marketing, Social Media, or Content Production are a plus
  • Intermediate English (to follow trends, tools, and international content)

Benefits

  • Flexible working hours
  • Support for employees with children with disabilities
  • Variable compensation program (performance-based pay)
  • Private pension plan
  • Length-of-service bonus
  • Online therapy & nutritional counseling
  • Newborn/baby welcome package
  • Corporate university (learning & development programs)
  • Reimbursement for glasses and contact lenses
  • Medication assistance
  • Vaccination assistance
  • Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance

Job title

Senior Content and Advertising Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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