Online Marketing Specialist driving digital marketing initiatives at DATAGROUP. Focusing on campaign development, performance marketing, and collaboration with sales and design teams.
About the role
- Digital Marketing Lead managing demand generation strategies for a fintech company. Driving brand visibility, pipeline growth, and collaboration across enterprise markets from Boston, MA.
Responsibilities
- Support the Demand Generation organization
- Own digital strategy from planning through execution
- Accelerate pipeline growth and increase brand visibility
- Design digital strategies tailored to enterprise buyers
- Monitor and optimize campaigns for lead quality and revenue impact
- Track and analyze performance across channels using data-driven strategies
- Build strong cross-functional alignment with sales and product marketing
- Develop reporting that communicates marketing’s contribution to pipeline and revenue
Requirements
- 5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.
- Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.
- Experience marketing to government, utility, or insurance audiences strongly preferred.
- Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.
- Exceptional communication skills with the ability to simplify complex technical concepts.
- Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).
- Ability to thrive in regulated environments with long and complex sales cycles.
Benefits
- Equal employment opportunities to all employees and applicants
- Commitment to non-discrimination and harassment policies
- Accommodations during the application process
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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